The premium packaged coffee brand will use new investment to expand its manufacturing operations and develop its online and offline retail presence across India
.jpg.aspx?lang=en-GB&width=700&height=490)
Beanly is aspiring to become one of the top three retail coffee brands in India within three years | Photo credit: Beanly
Indian packaged coffee start-up Beanly has closed a seed investment round which will help enhance the company’s retail and digital presence.
Beanly, which is aspiring to become one of the top three retail coffee brands in India within three years, will also use the funding to enhance its manufacturing facilities.
The size of the seed round has not been disclosed, but investors include established Indian entrepreneur Annurag Batra, Chairman of the Indian business magazine BW Businessworld and marketing industry platform exchange4Media Group.
Batra said Beanly is well-positioned to ‘accelerate and trailblaze’ India’s developing coffee culture.
Founded in 2018 by Rahul Jain and Samayesh Khanna, Beanly states its aim to make high-quality coffee more convenient, promotING itself as India’s first coffee start-up to introduce nitrogen-infused coffee for increased freshness.
“We’re excited to further our mission to make quality coffee a household staple. We have white labelled our products for several coffee players over the last three years and watched the freshly brewed category develop immensely. We now think the time is right to focus on our brand and build Beanly’s presence online and offline,” Jain and Khanna said.
The company’s coffee is sourced from India’s Karnataka region before being roasted in New Delhi.
Highlighting the increased consumption of coffee across the country, state-backed The Coffee Board of India launched four premium coffees and two affordable coffees on Amazon in September 2022.