The UK-based coffee chain follows recent market launches in Oman and Morocco with its first-ever store in Georgia, targeting on-the-go trade at Tbilisi International Airport
Costa Coffee has over 340 outlets across nine Middle Eastern markets | Photo credit: Dhiraj Chouhan
Costa Coffee has opened its first outlet in Georgia in partnership with Turkish catering company BTA Food & Services.
The store, located in Tbilisi International Airport, has been launched by Costa Coffee’s EMENA team, which covers the geographical regions of Europe, the Middle East and North Africa.
Tbilisi International Airport also has an illycaffé kiosk and Dunkin’ store, as well as Georgian café brand Tikererdaze.
World Coffee Portal research shows the total Georgian branded coffee shop market comprises over 60 outlets. The market includes seven branded coffee-focused chains, with US giant Dunkin’ the largest operator with 12 stores in the country.
Costa Coffee’s presence in the Middle East and North Africa region is growing. Project Café Middle East 2023 indicated that the UK-based coffee chain has over 340 outlets across nine Middle Eastern markets, following recent launches in Oman and Morocco.
Costa Coffee is currently present in 41 countries globally, with almost 2,800 coffee shops in the UK & Ireland and more than 1,100 globally.
BTA Food & Services is a subsidiary of TAV Airports, a Turkish aviation company which operates 15 airports across eight countries.