Lavazza extends French Open coffee partnership until 2025

The 2022 tournament will see Lavazza host 70 points of sale, 300 coffee machines and 20 qualified baristas for tournament spectators | Photo credit: Roland Garros

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Italian coffee roaster Lavazza is extending its partnership with the French Open tennis tournament, also known as Roland Garros, until 2025.

The first partnership agreement between the two organisations was signed in 2015, with Lavazza outlining how the 2022 tournament will provide an opportunity to present the company’s annual results for 2021 while reaffirming its commitment to sustainability.

The 2022 tournament will see Lavazza host 70 points of sale, 300 coffee machines and 20 qualified baristas for tournament spectators. Additionally, two fan corners in Paris – located at the Publicis Drugstore on the Champs Elysées and the Roland-Garros kiosk at the Paris Opera, will sell various Lavazza products made specifically for the French Open.

“Our investment in the world of sport is a strategic development opportunity for Lavazza Group. Partnering with Roland Garros for seven years is in line with our internationalisation strategy and consolidates our presence in one of our most important markets, offering all tennis enthusiasts the authentic experience of Italian coffee in all its forms,” said Giuseppe Lavazza, Group Vice President.

France, where Lavazza opened its first foreign branch 40 years ago, is the second largest market for the company after Italy.

Lavazza has a strong of history of supporting tennis events, having celebrated a decade of sponsoring the Wimbledon Championships in 2021. The Italian company is also the official coffee partner of Arsenal Women, as well as the exclusive coffee supplier at the Emirates Stadium for Arsenal’s men’s matches, a similar partnership to the one agreed with Italian football club Juventus.