The Singapore-based coffee chain will use Foodpanda’s Pandago platform to launch food and beverage delivery from stores in its home market, with plans to expand the service across APAC markets
Flash Coffee's Orchard Gateway store in Singapore | Photo credit: Flash Coffee
Flash Coffee has launched a food and beverage delivery service from 23 of its 31 stores in Singapore. The value-focused coffee chain will use Foodpanda’s Pandago platform to facilitate deliveries from its existing Flash Coffee app.
“We are incredibly proud to be the first coffee player in Singapore to offer this best-in-class delivery experience through our own app as an additional use case for our customers. Launching this feature is a major strategic achievement for us as a fully tech-enabled company and paves the way for numerous customer experience improvements via technology in the future. Given the strong user adoption since our soft launch just a few weeks ago, we are excited to roll out the feature across the rest of our APAC markets shortly”, said David Brunier, CEO and Founder of Flash Coffee.
“With Pandago, Flash Coffee can now tap on our reliable fleet of riders and advanced algorithm dispatching systems to satiate customers’ cravings for their favourite Flash Coffee drinks in the shortest time possible,” said Sukhdeep Singh, Director of Strategic Partnerships, Foodpanda Singapore.
Flash Coffee’s announcement comes hot on the heels of Starbucks’ new partnership with Meituan to expand its delivery capabilities in China, a move which highlights the growing importance of app-based delivery from coffee shops.
Flash Coffee has embarked on rapid expansion across Asia since
securing $15m investment in April 2021. The chain now operates more than 200 stores across across Singapore,
Indonesia, Thailand, Hong Kong, Taiwan,
South Korea and
Japan.