Pret A Manger launches US coffee subscription service

Pret A Manger has expanded its coffee subscription service to US stores | Photo credit: Pret A Manger

Pret A Manger USA has launched a coffee subscription service in New York City and Washington, D.C., according to a company press release. 
 

The subscription entitles customers to up to five beverages per day, which must be ordered 30 minutes apart, and features two separate plans with a free first month for new subscribers. 
 

The ‘classic’ plan includes organic coffees and teas with a syrup add-on for a $19.99 (£15) monthly fee. Meanwhile, the 'premium' plan includes espresso-based beverages, as well as organic coffees and teas, with an additional espresso shot or syrup add-on for $29.99 (£22) per month.  
 

Both plans include hot or iced drinks of any size, according to the company’s website. 
 

“We are thrilled to be launching the Pret coffee subscription here in the US,” said Jorrie Bruffett, President of Pret A Manger USA. 
 

“We recognise our customers’ need for ease, flexibility and value, and this subscription model will be able to provide that,” added Bruffett. 
 

Prior to launching, Pret trialled a ‘coffee pass’ initiative in the US, which ended in July 2021, to assess demand for the service. 
 

The coffee and food-to-go chain previously launched its subscription service in the UK in September 2020, in a bid to offset reduced footfall from coronavirus disruption. 
 

In March 2020, US food-to-go and coffee chain, Panera Bread, which like Pret is controlled by German investment firm JAB Holdings, launched an $8.99 ‘unlimited’ monthly coffee subscription.