French bakery and café brand, reported a 9.6% rise in group turnover to £34.4m for the year to 31 December 2017, with like-for-like sales up 2.4%
Crediting new IT investment to improve online ordering, the firm also announced a 58% increase in digital sales.
Paul UK CEO Jean-Michel Orieux hailed the brand’s expansion amid the challenging context of rising property costs, increased minimum wage and fall in sterling.
“Closer ties with suppliers and improved menu engineering saw costs controlled, allowing us to continue to strategically and carefully expand. We owe these results to our amazing, committed team, who deliver our promise of freshness and passion for quality to our loyal customers daily. We will continue to evolve our product range and we’re confident Paul will continue to engage with our customers and perform well”, he said.
Three new Paul sites have opened in the last 12 months, including a second kiosk at the new £440m Westgate Shopping Centre in Oxford, a new bakery near Hammersmith Broadway Underground station and a new format speciality coffee kiosk at Tower 42, both in London. Two further openings are planned for 2018, including a new site at Canary Wharf, London.