The US coffee shop market is vast, with over 500 unique concepts ranging from home grown franchises to international mega-brands. A market once dominated by filter coffee, a generational shift has driven the increased consumption of espresso-based beverages, led by the biggest coffee shop brand of them all, Starbucks.

In this session, Jeffrey Young, Founder of Allegra Group, will dive into these trends and share the key findings from Project Café USA 2026, followed by an interactive Q&A with the research team.

Guest Speakers