27 May 2021 | 48 mins

Bonus: The genius behind Hoffmann Industries

Today we are bringing you a very special episode, a full-length interview with enigmatic and influential entrepreneur James Hoffmann. In this conversation, James discusses his ambitions, business sensibilities, and the mindset that has helped build his remarkable career.

James Hoffmann is world-renowned in the coffee industry. A former World Barista Champion, co-founder of Square Mile Coffee Roasters, and author of The World Atlas of Coffee, he is also a prolific YouTuber who has amassed more than 86 million views globally.

We featured James in episode #15, which explored the careers of three distinguished coffee entrepreneurs. Listen to more of his compelling insights in this full extended interview.

Guests

James Hoffmann

Founder, Hoffmann Industries

James Hoffmann has worked in coffee since 2003, was the 2007 World Barista Champion and is the co-founder of Square Mile Coffee Roasters. Hoffmann is a business consultant and advisor, the author of The World Atlas of Coffee and also runs the largest YouTube channel dedicated to coffee.

Up Next

Episode 16

Barista vs. Machine

3 June 2021 | 30 mins

Featuring guests Kamal Bengougam, Eversys, Enrico Bracesco, Gruppo Cimbali, Lem Butler, Black & White Coffee Roasters

Episode 17

The cold coffee revolution

17 June 2021 | 30 mins

Featuring guests James McLaughlin, Intelligentsia Coffee, Matthew Swenson, Nestlé, Danny Pang, Marco Beverage Systems

Exploring the synergies between food and coffee in hospitality businesses

Episode 18

The role of food in coffee businesses

1 July 2021 | 39 mins

Featuring guests Clare Clough, Pret A Manger, Heather Perry, Klatch Coffee, Miles Kirby, Caravan Restaurants, Henry Roberts Two Hands

Exploring the business influence and cultural legacy of the world's largest coffee chain

Episode 19

Starbucks at 50

15 July 2021 | 26 mins

Featuring guests Kent Bakke, Jonathan Morris, Barry Kither, Maurizio Giuli, Scott Rao, Henry Roberts

All Episodes